Home Seller Guide

Led strategy and creative execution of a comprehensive Seller Guide designed to educate homeowners in a competitive housing market while reinforcing the brand’s credibility and expertise. The guide equipped sellers to be “Market Ready Day One,” clarified pricing and marketing strategies, and outlined the Seller Listing Launch process to maximize exposure and results.

Partnered cross-functionally with training, operations, and sales, aligning teams through a structured kickoff, milestone-driven workflow, and ongoing stakeholder touchpoints.

Developed as a dual-purpose asset for both agents and consumers, the program included print and digital guides, agent talking points, postcards, and campaign. The initiative achieved 100% adoption among Relocation Agents and increased listing conversion rates from 50% to 80% within two years.