Monthly Housing Report

The existing Monthly Housing Reports were time consuming to produce and difficult for consumers to quickly interpret, creating inefficiencies across all market areas. I directed the marketing team in redesigning and automating the reports, managing the project from concept through execution.

Working closely with the CEO on design concepts and approvals, I established timelines, coordinated the team, and oversaw the creation of templated materials and custom scripts that automated data entry and graph generation, ensuring consistency and efficiency across 50+ market areas. The redesign included branded flyers, automated email campaigns, websites, social media collateral, motion graphics, and postcards, serving both real estate agents and home buyers and sellers with timely, relevant market insights.

As a result, the reports improved consumer understanding of market trends, increased agent adoption, streamlined production to save 20+ hours per month, and reached 385K client subscribers, reinforcing John L. Scott Real Estate as a trusted, first-to-market source for real estate insights.