90th Anniversary Celebration

John L. Scott’s 90th Anniversary presented an opportunity to celebrate a major milestone while reinforcing its legacy and core value of “Living Life as a Contribution.”

I managed the strategy and execution of a multi-faceted initiative that engaged employees, agents, and clients. I oversaw the production of a video series featuring seasoned brokers and longtime employees. The initiative included launching an anniversary logo, rolling out the “90 Acts of JLS Kindness” social campaign, implementing a scholarship program, issuing a press release, and developing branded materials.

Designed to connect internal teams to the company’s history and values while building trust and awareness with clients, the initiative recognized 90 team members through the kindness program. It drove participation in the scholarship initiative and generated strong viewership and engagement across video and social channels. The project strengthened employee and agent engagement, enhanced client facing interactions, and increased overall brand visibility while honoring the company’s 90 year legacy.